Interview at RedDot with our Founder
Lisa Fraser, founder of Squeezease Therapy, has been interviewed as one of the most outstanding winners by Red Dot for the design of the “Bear Hug”, the previous model of Snug Vest™, which won the Red Dot Design Award in 2011.
The Red Dot Design Award is one of the most distinguished design competitions in the world. The interview reveals her story on what it takes to commercialize a concept. She discusses the many challenges and changes to the Snug Vest™ during the design process.
Read more about Lisa Fraser’s exclusive interview with Red Dot Online.