Snug Vest

Congratulations to Lisa Fraser, founder of Squeezease Therapy, who has won a Red Dot Award: Design Concept 2011 under the life science category for the BearHug design concept.

The red dot design award is an independent and established quality seal for design. Winning a red dot at the red dot award: design concept communicates to the public at large that your company leads in the development of innovative products and new design, competing with the best in the world.

Winning the award benchmarks the designer, as it is an independent endorsement that they have achieved the highest standard of innovation and design. The red dot award: design concept is today’s largest professional design concept competition and is one of the most prestigious quality seals for good design.


check out the award article in the Red Dot Yearbook here:

The jury’s selection criteria:

  • Degree of innovation
  • Aesthetic quality
  • Realization possibility
  • Functionality and usefulness
  • Manufacturing efficiency / Cost of manufacturing
  • Emotional content

Entries: 3,536 (2010: 3,023) Nations: 54 (2010: 55) red dot awards: 252 (2010: 180)

Written by Snug Vest — April 03, 2013

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